Creating a LinkedIn page can be a stressful process. Knowing what sort of information is considered important can cause a real headache and can leave you wondering what your next step should be. LinkedIn is a very important part of the working society and with a little help, you can create an amazing profile. There are a few key points that many people neglect which can make a major difference. Here are three easy steps you can have a LinkedIn profile that will help get you in contact with the right people and drive success.
The Importance of the Basics
Without the basics it’s hard to create a strong profile. There are two major things that LinkedIn is useful for. First, it is used to find job opportunities and serves basically as an online resume. The second useful function of LinkedIn is to network with prospects and important business contacts. No matter what you want to accomplish through LinkedIn, the first goal is to make sure every section is filled out. This includes a profile picture and college information. According to Sandler Salefish's research, profiles that have a profile picture are 7 times more likely to be viewed. It is important to add all your schooling information because it can lead to more views as well. Often people look to network through college contacts systems created by alumni. These small changes to your profile can make a world of a difference.
Providing Examples Using Multimedia
Videos, slideshows, and white papers are all great ways to get the attention from employers and of potential clients. By adding examples of multimedia you are providing examples of your work which allows both employers and prospects to judge your work. It shows your level of talent and expertise rather than having to state it. It is also important to show growth as well. A great technique is to add one piece to your profile and as the year goes on, go back to it and add a little extra information. This is a good way to track growth and shows progress as time progresses. Try to consistently update your profile.
Overuse of “I”
Even though your LinkedIn profile is all about you, you do not want it to be overkill. It’s important to take notice of what kind of vocabulary you are using. The key is not to make it seem like it is all about you. You are trying to reach out to your target market and be what they are looking for. It is better to provide details on how you played a role in past experiences rather than just listing information using the infamous letter “I”. Try connecting your skills with the issues that are found in the job you wish to seek. You should aim for less of a “Here’s how wonderful I am” and more of a “Here’s the outcome when we help people like you.”
Creating a strong LinkedIn profile can be a difficult process for anyone. There are many things that have to be taken accounted for and sometimes it can be difficult to decide what is considered important. Fortunately, resources are available that can help you create a strong LinkedIn page. If interested in learning more about LinkedIn or other personal selling techniques contact the experts at SaleFish Training and check out how we can better prepare you for success in the business world of tomorrow through training, selling systems, and basic business consulting.
