If you’ve ever been out fishing, you know the secret to selling. Don’t see the correlation? Well, picture the last time you were fishing and it took a while for your first catch. After a while of fishing, it can get tiring and you grow impatient. Then you finally feel that first nibble on the end of your line. At that moment, your actions can determine the outcome. If you reel it in right away, you will probably lose the fish. But if you resist the urge and wait for the fish to get serious about the bait, you can set the hook and reel it in.