Writing emails is a nearly unavoidable tasks when it comes to procuring new clients. Unfortunately, the success rate of sales emails tends to be very low, because it is a lot easier for a target to simply delete an email than to ignore you over the phone or in person. However, there are some techniques that will help ensure that your targets read your emails.
Subject
Before you send out an email, you probably read it over a few times, slap on a subject line, and hit send. However, you should be spending less time on the content and more on the subject line, since it is the often the only thing the recipient reads. The subject line is your chance to encourage the recipient to actually open the email. If you can relate some part of the subject to the reader (mentioning an original conversation or the name of the person that referred you), they will be much more likely to care.
Preview
After the subject line, the recipient will judge if they want to continue reading by looking at the message preview—usually the first twenty or so words. If you are going to obsessively edit a part of your email, let it be the opening sentences, not fussing over whether you should sign it “Sincerely” or “Thank you.” Let this part be your sales pitch on why they should be interested in what you have to say.
Body
When it comes to the body of the email, focus your perspective on how what you are saying can benefit the reader. Don’t shove information in their face—instead open a conversation about why they really should be interested in what you are offering. Be clear about how your product or service will benefit them… if the benefit is muddled in too much other information, your email is less likely to be read.
Conclusion
Always end with a call to action. Tell the reader what they need to do next, and tell them to do it right away. If you encourage them to make a call at that very moment, then you’re much better off. Once they have clicked away from your email, there is little chance that they will return to it. Make sure to always provide your contact information in your email signature so that it is readily available if they do choose to act on the email.
The final tip is to keep the email as short and simple as possible. Write everything that you think it should include, and then go back and edit it, challenging yourself to remove as much text as possible while still maintaining a strong message.
Now you have all the tools you need for writing a strong sales email. If you have any more questions about sales techniques, do not hesitate to contact SaleFish LLC.
We are an authorized Sandler Training Center that trains, consults, and coaches those looking to improve their sales and management techniques. We would be happy to answer any questions that you may have.
