Roleplay

Your customers expect service. Most come into your store or call your number with a question that needs answering right away. How your employees respond will affect what your customer does, whether they stay or go. Your staff doesn’t just need to be there to answer questions, they have to be ready for them. To have employees who are on the ball, who can engage, overcome, and think on the fly requires experience. The question is: what do you want that experience to cost you?

Today I want to focus on what I believe to be the five most important skills a sales leader can develop over time to be successful in their role.

The ears have to hear what the mouth is going to say. I believe roleplay is one of the most important things that you could do as a sales leader. Why? It makes you strong, but it also creates muscle memory for your team. Here's what happens when we don't role play. We tell people what to change in their sales process.